What brand is Kelme? Revealing the rise and hot topics of Spanish sports brands
Recently, Kelme, as a long-established Spanish sports brand, has once again become the focus of hot discussion on the Internet. This article will combine hot topics on the Internet in the past 10 days to provide you with an in-depth analysis of Kelme's brand background, market performance and related hot data.
1. Kelme brand core information
| Project | content |
|---|---|
| Establishment time | 1963 (Spain) |
| Brand positioning | Professional football sports equipment |
| Celebrity endorsement | Sponsored Real Madrid and Spanish national team |
| Chinese market | Online sales will increase by 47% year-on-year in 2023 |
| Hot search keywords | "Kelme retro shoes", "Spanish niche brand", "cost-effective sports shoes" |
2. Analysis of recent hot events
1.E-sports cross-border cooperation: Kelme has reached an equipment sponsorship agreement with a well-known e-sports team, and related topics have been read more than 12 million times on Weibo.
2.Retro trend returns: The "Kelme classic unboxing" notes on Xiaohongshu have added 2,300+ new entries in the past seven days, and the brand's 1990s design style has triggered a nostalgia craze.
3.Celebrity style effect: A Reuters photo of a talent show contestant wearing Kelme training clothes was exposed, and the same product was sold out on the e-commerce platform within 24 hours.
| platform | Topic popularity | growth rate |
|---|---|---|
| Douyin | #Kelme体育科技# has 8.2 million views | +65% week-on-week |
| Station B | The evaluation video has a maximum views of 420,000 | 30,000 plays per day |
| gain something | Second-hand transaction price index rose 18% | Limited edition 200% premium |
3. Analysis of product competitiveness
1.Core technical advantages: Kelme's K-Form cushioning technology has recently been evaluated by many sports media and has outstanding performance among products in the same price range.
2.Price band distribution:
| product line | price range | market share |
|---|---|---|
| professional football shoes | 400-800 yuan | Domestic TOP5 |
| casual sneakers | 200-500 yuan | TOP3 preferred by Generation Z |
| training apparel | 150-400 yuan | Growth rate 35% |
4. Consumer evaluation data
Comprehensive evaluation data of various e-commerce platforms in the past 10 days:
| Evaluation dimension | Positive rating | Main evaluation points |
|---|---|---|
| comfort | 92% | "Excellent sole cushioning" |
| Cost-effectiveness | 88% | "Higher configuration at the same price" |
| Design sense | 85% | "Unique retro style" |
| After-sales service | 79% | "The return and exchange process is smooth" |
5. Future development trends of brands
1.Female market expansion: The yoga series test model recently launched by Kelme received 87% satisfaction in a small-scale user survey.
2.Investment in scientific and technological innovation: According to the brand’s annual report, the R&D budget in 2024 will increase by 40% year-on-year, focusing on the field of smart wearables.
3.Channel sinking strategy: Plans to add 50 experience stores in second- and third-tier cities in China to cooperate with the "campus sports plan" to expand the young customer base.
Summary:Kelme is evolving from a professional football brand to a comprehensive sports brand with its professional genes and fashion transformation. Driven by the dual promotion of sports consumption upgrades and the spillover effects of national trends, this Spanish brand may become a new dark horse in the Chinese market.
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