How much does a Daoxiangcun gift box cost? ——Latest prices and popular gift box inventory in 2023
Recently, Daoxiangcun gift boxes, as a popular gift during the Mid-Autumn Festival, have once again become a hot topic on the Internet. This article combines e-commerce platform and social media data in the past 10 days to sort out the latest price trends and popular styles for you to help you choose cost-effective gift boxes.
1. Core price range of Daoxiangcun gift box
| Product Category | price range | Hot selling specifications |
|---|---|---|
| Classic mooncake gift box | 68-298 yuan | Pack of 8-12 pieces |
| Beijing style pastry gift box | 88-368 yuan | 400-800g |
| Holiday limited gift box | 128-498 yuan | Double layer/cultural and creative style |
| Enterprise customized model | 200-800 yuan | Exclusive LOGO design |
2. Real-time data on TOP5 gift boxes that are hotly discussed across the Internet
| Gift box name | The lowest price on the platform | Sales volume in the past 7 days | Topic popularity |
|---|---|---|---|
| Daoxiang Village Yuli Mid-Autumn Festival Gift Box | 198 yuan | 24,000+ | # time-honored brand new packaging# |
| Daoxiang Golden Autumn Mooncake Gift Box | 158 yuan | 18,000+ | #intangible cultural heritage mooncake# |
| Daoxiangcunjing eight-piece gift box | 128 yuan | 31,000+ | #Beijingspecialtymust-buy# |
| Daoxiang Village co-branded Forbidden City gift box | 298 yuan | 9800+ | #文 creative Explosive Style# |
| Daoxiangcun Sugar Reduced Mooncake Gift Box | 168 yuan | 27,000+ | #Healthy Mid-Autumn Festival# |
3. Key findings on price fluctuations
1.The platform price difference is significant: JD.com’s self-operated stores are on average 15-20 yuan more expensive than Tmall flagship stores, but the delivery time is faster; Pinduoduo’s tens of billions of subsidized prices can be as low as 30% off the official price.
2.Significant premium for new products: The newly launched "Yuemanjiuzhou" gift box (258 yuan) on September 1st contains 3D three-dimensional packaging, and the price is 30% higher than similar products.
3.Regional price differences: According to Ele.me platform data, prices in physical stores in Beijing are generally 10-15 yuan lower than online, while in Shanghai there is a holiday premium of 20-50 yuan.
4. Factors influencing consumer decision-making
| factor | Proportion | Typical comments |
|---|---|---|
| packaging design | 42% | "Giving the Forbidden City co-branded model is a face-saving gift" |
| Pastry types | 35% | "Old people like traditional Kyoto items" |
| price range | 28% | "The most acceptable price is about 200 yuan." |
| shelf life | 18% | "I hope the production date is as close as possible" |
5. Purchase suggestions
1.Corporate Procurement: It is recommended to choose the customized model in the range of 168-268 yuan. You can enjoy a 20% discount for bulk purchases, and the corporate logo can be printed.
2.Family use: The basic model priced at 100-150 yuan is the most cost-effective. Pay attention to check whether the ingredient list contains controversial ingredients such as cocoa butter substitute.
3.young group: It is recommended to purchase the "Daoxiang Village × National Museum" joint model (228 yuan), which contains innovative elements such as AR interactive postcards.
The latest industry data shows that the overall price of Daoxiangcun gift boxes has increased by 8-12% year-on-year this year, mainly due to increased raw material costs and packaging upgrades. It is recommended that consumers complete their purchases before September 10 to avoid the price peak near the Mid-Autumn Festival. By comparing the preferential activities of various platforms, we found that the current Douyin live broadcast room’s 30 coupon discount for purchases over 199 is the best discount plan.
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