What brand is Big G? Revealing the hard-core legend of the Mercedes-Benz G-Class and the hot discussion on the Internet
Recently, the term "Big G" has once again become a hot topic on social platforms and automotive circles. As one of the most iconic models of Mercedes-Benz, the G-Class off-road vehicle has long dominated the topic list with its hardcore design and luxurious positioning. This article will combine the hot data of the entire network in the past 10 days to provide an in-depth analysis of Big G’s brand background, market performance and hot topics.
1. Statistics of hot discussions on the entire network (last 10 days)

| platform | Amount of related topics | core keywords |
|---|---|---|
| 128,000 items | #大Gmodification#, #星 Same Style# | |
| Douyin | 320 million plays | Off-road testing and interior display |
| car home | 5800+ posts | G500 car lifting operation and AMG comparison |
| Zhihu | 420+ Q&A | Military background and value preservation analysis |
2. Brand traceability: from military vehicles to luxury symbols
1.Military pedigree: The G-Wagen, born in 1979, was originally developed for the German army. Three differential locks and a ladder frame laid the hard-core foundation.
2.brand ownership: Now part of the Mercedes-Benz passenger car system, but retains an independent product line (G-Class)
3.Model system:
| car model | Features | guide price |
|---|---|---|
| G350 | 2.0T entry model | Starting from 1.4248 million |
| G500 | 4.0T V8 workhorse | Starting from 1.892 million |
| AMG G63 | Performance flagship | Starting from 2.554 million |
3. Focus on recent hot events
1.Modification culture explodes: Under the topic of #大Gmodification on Douyin, works such as Brabus kits and camouflage coatings have received more than 500,000 likes on a single post
2.New energy comparison: After the launch of Ideal MEGA, netizens launched a poll on "Traditional luxury cars vs. new forces", and the G-class still received 62% support.
3.star power: A top artist was photographed driving a matte black G63, and searches for the same model soared 300% that day.
4. Analysis of consumer attention dimensions
| focus | Proportion | Typical comments |
|---|---|---|
| Off-road performance | 34% | "Three locks are a road tank" |
| status symbol | 28% | "The aura of parking in front of the hotel is 2.8 meters" |
| Modification potential | 22% | "Original car looks like it has no makeup on" |
| Fuel consumption performance | 16% | "The gas tank bottoms out faster than the wallet" |
5. Market dynamics and future prospects
1.Terminal market: Some dealers still need to increase the price of G500 models by 150,000 to 300,000, and the waiting period for AMG versions is up to 6 months.
2.Electrification process: The EQG concept car has been unveiled, but traditional user groups have doubts about the acceptance of the "charged big G"
3.cultural influence: Appearances in film and television works such as "Horse" and "Wolf Warrior 2" continue to strengthen his tough guy image
Conclusion: Big G has transcended the attributes of transportation and has become a unique existence that integrates mechanical aesthetics, social currency and cultural symbols. With the advancement of electrification transformation and consumption upgrading, this 44-year-old evergreen tree in the automotive industry will continue to write its legendary story.
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