How to do Mafengwo: Analysis of hot topics and hot content on the entire network in the past 10 days
In the era of information explosion, how to quickly capture hot spots and formulate effective strategies is a question that every platform needs to think about. This article will use structured data to analyze hot topics across the Internet in the past 10 days, and explore how the travel platform Mafengwo leverages hot content to increase user engagement.
1. Classification statistics of hot topics on the entire network in the past 10 days
| Topic Category | heat index | Typical representative | growing trend |
|---|---|---|---|
| international situation | 95 | Middle East conflict, G7 summit | ↑↑ |
| Technological innovation | 88 | AI applications, SpaceX launch | ↑ |
| entertainment gossip | 85 | Celebrity Love and Marriage, Variety Shows | → |
| sporting events | 82 | European Cup Qualifiers | ↑↑↑ |
| tourist hot spots | 78 | May Day Tourism Forecast | ↑ |
2. In-depth analysis of tourism-related hot spots
In the tourism vertical field, the following topics deserve Mafengwo’s focus:
| Hotspot name | amount of discussion | Core demands | Mafengwo can cut into angles |
|---|---|---|---|
| May Day holiday forecast | 1.2 million+ | Off-peak travel, niche destinations | Strategy topic + AI itinerary planning |
| Internet celebrity city check-in | 850,000+ | Photo camera, food map | UGC content aggregation + 3D map |
| Visa policy changes | 760,000+ | List of visa-free countries | Policy Interpretation + Special Air Ticket Bundle |
| graduation trip | 620,000+ | Budget control, team requirements | Student certification discount + social features |
3. Mafengwo’s specific action suggestions
1. Content operation level
• EstablishHotspot response mechanism: Set up a 5-person rapid response team to ensure that special content is produced within 24 hours of major incidents.
• DevelopmentAI topic radar: Monitor 100+ mainstream platforms across the entire network and automatically generate popularity trend reports
2. Product function level
• Added on the APP homepage"Real-time Hotspots"Section, using double row waterfall flow display
• optimizationHashtag system: The current number of tags has been streamlined from 327 to 80 core tags
3. Data-driven level
| Indicator type | current value | target value | Monitoring frequency |
|---|---|---|---|
| Hot content CTR | 3.2% | 5.5% | real time |
| Hot topic retention rate | 17% | 25% | day |
| Hot derivative orders | 8.3% | 15% | week |
4. Long-term value mining
It is recommended that Mafengwo be established"Hot content pool"Hierarchical operation system:
S-class hotspot(TOP10 in the entire network): special budget support, omni-channel promotion
Class A hot spots(TOP3 in vertical fields): Conventional content matrix coverage
Class B hot spot: Automatically distributed through algorithms
Through the above structured operation strategy, it is expected to increase the interaction volume of Mafengwo hotspot content by 40%-60%, and at the same time drive the growth of GMV of related products. The key is to establish a complete closed loop from hot spot discovery to commercial transformation, so that each hot spot can create sustainable value.
check the details
check the details
en
