How much does a rose cost? ——Analysis of popular topics and price trends in the entire network in the past 10 days
Recently, rose prices have become a hot topic on social platforms, especially with the approaching Chinese Valentine's Day, the surge in market demand has driven price fluctuations. This article integrates hot data across the network in the past 10 days to analyze rose price trends and influencing factors for you.
1. Top 5 hot searches on roses on the entire network
| Ranking | Keywords | Search volume (10,000) | Hot Trends |
|---|---|---|---|
| 1 | Price of Chinese Valentine's roses | 215.6 | ↑48% |
| 2 | Ecuadorian roses | 178.3 | ↑32% |
| 3 | Rose planting costs | 92.4 | →Stable |
| 4 | Bouquet of immortal roses | 87.1 | ↑15% |
| 5 | Rose Wholesale Market | 76.8 | ↓5% |
2. Comparison of rose retail prices in major cities across the country
| City | Ordinary red rose (branch) | Blue Evil (branch) | Imported roses (branches) |
|---|---|---|---|
| Beijing | RMB 8-12 | RMB 15-20 | RMB 25-60 |
| Shanghai | RMB 7-10 | RMB 12-18 | RMB 30-80 |
| Guangzhou | RMB 6-9 | RMB 10-15 | RMB 20-50 |
| Chengdu | RMB 5-8 | RMB 8-12 | RMB 18-40 |
| Kunming (original place) | RMB 3-5 | RMB 6-10 | RMB 15-30 |
3. Three factors affecting rose price
1.Festive effect: Starting two weeks before the Chinese Valentine's Day, the retail price increased by 3-5% per day, and the price of a single branch of some high-end flower shops exceeded 100 yuan.
2.Variety differences: The wholesale price of Corolla roses is 4.5 yuan per piece, while the import price of Ecuador's Goddess of Liberty roses is 35 yuan per piece, with a price difference of nearly 8 times.
3.Logistics Cost: Cold chain transportation has increased the cost of cross-provincial circulation by 2-3 yuan per branch, and the distribution fee in extreme weather areas has increased by more than 50%.
4. New trends in consumer behavior
| Consumer groups | Purchase preferences | Average price tolerance |
|---|---|---|
| Generation Z | Mini bouquet/single gift box | RMB 15-30 |
| Urban white collar | Imported variety + custom greeting card | 80-200 yuan |
| Corporate Customers | Giant bouquet/monthly booking service | 500-3000 yuan |
5. Expert forecasts and suggestions
1. The price peak will occur 3 days before the Chinese Valentine's Day. It is recommended to place an order 5-7 days in advance to save 20% of the cost;
2. Pay attention to the direct delivery live broadcast room in Yunnan, and some merchants have launched a flash sale event of 19.9 yuan/10 units;
3. Consider alternatives such as hydrangeas, tulips, etc., which have stable prices recently and are more personalized.
Through data analysis, it can be seen that rose prices show obvious regional and quality differences due to multiple factors. It is recommended that consumers choose purchasing channels and timing reasonably based on actual needs so that romance does not have to bear excessive premiums.
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